Hello. We are Toasted Digital

Websites, Microsites & Games #❤

0 / 100

GE Store

Front end development of a data rich infographic for GE Reports.


tip default!


the brief

GE is organized around a global exchange of knowledge, the 'GE Store', through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across industrial sectors.

We were to develop this infographic using designs provided. The infographic has a unique way of displaying data, and required an innovative development solution. We were to take the designs and create animations to support the work.

visit project

project requirements

  • development
  • animation

The project

A modern approach to super fast speeds in the browser.

We knew the requirement was to produce something that was slick, but with high performance. We chose to use a HTML5 2D renderer called PixiJS to power this infographic, allowing super speeds. Our approach included creating physics for the images to interact with each other and give the impression they were all connected and influenced by each other.




GE Reports

GE Reports is a daily news, video and social media hub covering GE’s transformation into the world’s largest digital industrial company.



Estuary branding commissioned us to develop the project.



ripetungi designed the project.